SEVIERVILLE, Tenn. (WVLT) – The first phase of a 200-acre development in Sevierville was unveiled Tuesday afternoon.

The mixed-use development will be located at Sevierville’s Exit 407 and will be a “nostalgic throwback district based on the American road trip and classic iconography reminiscent of the legendary Route 66.”

Developers broke ground at the site of the new development Tuesday.

The Eastern Band of Cherokee Indians was present at the event. They plan to develop the “experiential destination” as a gateway and “first stop” for more than 11 million tourists who travel through the area every year.

Chief Richard Sneed, Sevierville Mayor Robbie Fox and Representatives of Kituwah and OE Experience unveiled phase one of a 200-acre development project during a presentation at the location on Foretravel Drive.

During the groundbreaking organizers called the first phase of the development project the “Roadside District.” The name is not considered the official name of the residence.

The development will feature themed entertainment attractions and venues, dining options, and unique shopping experiences that fit a multi-generational great American road trip theme.

Developers said it will feature a combination of “nationally known and recognized brands and unique, local businesses.”

“The Eastern Band of Cherokee Indians is proud to partner with the elected officials and residents of TN on this exciting new opportunity. Working together, we are uniquely poised to bring an experience not currently seen in Eastern TN, providing an additional source for employment and tourism to the region. I look forward to continuing our work to build upon this relationship through this venture and future opportunities,” Chief Richard Sneed of the Eastern Band of Cherokee Indians said.

The land, located between Knoxville and Asheville, North Carolina just off Interstate 40 at the Sevierville exit, was purchased for $13.5 million in 2019.

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