Our Worldview

OE Experiences, LLC, is a financial consulting and business management firm specializing in the experience economy. Our expertise is rooted in finance and operations working for some of the largest companies in the world, including Regal Cinemas, Universal Studios and Herschend Family Entertainment. We provide management consulting, fundraising support, development services, project management, operational feasibility analysis, and internal valuation services.

our services

Real Estate Development

Strategic Planning

Financial Modeling

Fundraising Support

Project Management

Owner Representation

Contract Negotiation

Management Consulting

Government Relations

our expertise

Our consulting team brings 90 years of combined experience at the highest organizational levels within retail, hospitality, operations, financial services and themed entertainment. Our team has managed over 21,000 employees worldwide and appreciate the importance of teamwork, organization and vision.

Our Team

Matthew Cross, ICAE


Matthew Cross is Founding Partner & CEO of OE Experiences.

Cross has a proven executive track record, with experience in the hospitality, real estate development, financial services and themed entertainment industries.

Prior to starting OE Experiences, Cross was CEO of Boyd Hollow Resorts, Inc., where he oversaw the development of a new concept in themed hospitality which culminated in it’s celebration as a Top 5 announcement at the 2019 IAAPA Expo.

Before Boyd Hollow Resorts, Inc., Cross was Vice President at USI Consulting Group, a Registered Investment Advisory firm with over $20 billion in assets under advisement. He also worked at Finard Properties, a Boston, MA based real estate development company, and Caesar’s at the Harrah’s Cherokee Casino in the finance department.

He is recognized by his peers as a strong leader with an unyielding focus on vision and success. Cross earned a Bachelor of Science Degree in Finance from the Calloway School of Business & Accountancy at Wake Forest University.

Cross serves on the Themed Entertainment Association Board of Directors – Eastern Division.

Lewis Frazer, ICAE


Lewis Frazer is Founding Partner & CFO of OE Experiences.

Frazer is an experienced, multi-disciplinary executive with a background in accounting, motion picture theaters, IT, construction and real estate development.

Frazer began his career as an auditor for Pricewaterhouse Coopers. At age 27 he became the Executive Vice President and Chief Financial Officer of Regal Cinemas, where he led the company through an Initial Public Offering and was responsible for all financial aspects of the publicly traded company for six years, until it was sold in a leveraged buy-out.

Frazer was Co-Founder, President, and CEO of Wintellect, a software consulting and education firm with over $10 million in annual sales.

Frazer’s experience also includes residential subdivision and waterfront property development, a construction demolition business, and rental properties on the Gulf Coast and in the Smoky Mountains. 

Frazer is a member of the IAAPA Finance and IT Education Subcommittee.

Sam Russo

Vice President

Sam Russo is the Vice President of Themed Entertainment & Project Management for the OE Experiences Team.

Russo is an experienced themed entertainment professional with over 30 years of industry experience. Russo began his career with Universal Studios Hollywood where he served as Director of Entertainment, overseeing the operation of all live shows, events and attractions, including supervision of a team of 1,000+ employees and an annual budget of 23m+.

Russo went on to serve as Operations Consultant, Producer and Project Director for industry leaders including Walt Disney Imagineering, Universal Creative, BRC Imagination Arts and Thinkwell Group, guiding projects from concept through the design and production of world class themed attractions and experiences.

Most recently, Russo served as Vice President of Attraction Development for Herschend Family Entertainment.

Brandi Major


Brandi Major is the Controller for the OE Experiences Team.

Major is a driven and innovative accounting professional with over 15 years of accounting experience.  She brings a positive, team-oriented attitude and willingness to take on challenges.

Major brings an extensive range of skills and perspectives from serving in a financial role in multiple sectors including entrepreneurial start ups, small businesses, large corporations, real estate firms, and non-profit organizations.  She has experience in corporate taxation, small business accounting services, internal and external audit and payroll functions.

Major is a long-time Knoxville resident and graduate of the University of Tennessee.

Caleb Winchester

Financial Consultant

Caleb Winchester is a Financial Consultant for the OE Experiences Team.

Winchester has in-depth experience working with C-level executives, founders, and family offices. In addition, he has unique insight in location-based entertainment, finance, real estate, and corporate HR.

Most recently, Winchester worked at Herschend Family Entertainment in several capacities improving processes, with strategic planning, and acquisition opportunities. In his role as a Business Development Associate at Herschend, he led efforts on M&A buy-side deal opportunities for the enterprise which included review and generation of financial models and operational plans.

Winchester earned a Bachelor of Arts Degree in Business Economics from Wheaton College, IL and an MBA from the University of Oxford.

Representative Clients

We are fortunate to work with creative and driven firms across development, hospitality and manufacturing.

Real Estate Development
Government Relations
Financial Modeling
Owner Representation
Strategic Planning

Contact Us

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